Information Technology & Digital Professions
The Social Media Manager programme is a structured professional vocational training programme designed in accordance with professional standards, workplace procedures, and real industry practice in digital communication and brand promotion. The programme develops practical professional competence in content planning, platform management, campaign coordination, audience engagement, performance analysis, professional judgement, and safe working practices. Training is organised into progressive blocks that combine classroom theory, supervised practical work, guided technical tasks, and formal assessment. The published programme structure, curriculum, and learning outcomes support institutional documentation, transparency, and external or international verification.
Individuals seeking formal vocational qualification and documented competence in social media management and digital communication.
Practitioners with practical experience who want to systematise skills, close competence gaps, and validate professional capability through structured training and assessment.
Employees of companies, agencies, and service providers who require documented proof of competence for career development, tendering, compliance, or professional progression.
Apply occupational safety, ethical communication, and data protection requirements in social media management activities.
Interpret brand guidelines, campaign briefs, editorial plans, and platform requirements for professional content work.
Plan and organise content calendars aligned with communication objectives, target audiences, and publication schedules.
Create, adapt, and publish platform-appropriate content using professional standards for text, visuals, and messaging.
Manage audience interaction, moderation processes, and routine communication in accordance with brand policy and service quality requirements.
Monitor campaign performance using relevant indicators, identify non-conformities, and recommend corrective actions based on data.
Use scheduling, collaboration, and reporting tools correctly for coordinated professional workflow.
Prepare work documentation, performance reports, and presentation materials for supervisors, clients, and stakeholders.
Instructional time
Total: 480 academic hours (Theory 180, Practice 240, Independent study 40, Final assessment 20).
Issued documents
Assessment
Assessment includes continuous evaluation through tests, practical tasks, workshop performance, review of completed assignments, and a final practical examination with presentation of results and supporting documentation.
Prerequisites
Basic literacy and numeracy, readiness for practical training, ability to follow occupational safety and data handling requirements, and regular access to a computer and internet connection for training tasks. Prior professional experience is not mandatory.
Training format
Competence-based vocational training delivered through classroom theory, supervised practical workshops, guided exercises, technical tasks, platform-based assignments, case analysis, and formal assessment.