Information Technology & Digital Professions
The SEO Specialist programme is a structured professional vocational training programme designed in alignment with professional standards, digital marketing workflows, search engine optimisation practice, and real workplace requirements. The programme develops practical professional competence in technical optimisation, semantic analysis, on-page and off-page optimisation, content planning, performance measurement, and safe, ethical decision-making in live digital environments. Training is organised into progressive blocks that combine classroom theory, guided exercises, supervised practical work, applied technical tasks, and formal assessment. The published structure, curriculum, and learning outcomes support institutional documentation, transparent programme delivery, and external or international verification.
Individuals seeking formal vocational qualification and documented competence in search engine optimisation and organic search performance management.
Practitioners with practical experience who want to systematise skills, close competence gaps, and validate professional capability through structured training and assessment.
Employees of companies, agencies, and service providers who require documented proof of competence for career development, client service, compliance, tendering, or professional progression.
Apply occupational safety, data handling, privacy, and professional ethics requirements in SEO-related work processes.
Conduct keyword and search intent analysis using structured methods and appropriate professional tools.
Audit websites for technical, structural, and content-related SEO issues and prioritise corrective actions.
Optimise page structure, metadata, internal linking, and content relevance in accordance with search quality principles and user needs.
Plan and support off-page optimisation activities using ethical link acquisition and reputation-oriented practices.
Use analytics, webmaster tools, and performance indicators to measure visibility, traffic quality, and optimisation results.
Identify ranking risks, indexing problems, content gaps, and non-conformities and implement appropriate corrective measures.
Prepare optimisation reports, task documentation, and professional recommendations and communicate effectively with supervisors, colleagues, and clients.
Instructional time
Total: 480 academic hours (Theory 180, Practice 240, Independent study 40, Final assessment 20).
Issued documents
Assessment
Assessment includes continuous evaluation through tests, analytical assignments, and practical optimisation tasks, together with workshop performance review and a final practical examination based on the completion of an integrated SEO project and supporting documentation.
Prerequisites
Basic literacy, numeracy, and digital communication skills; readiness for practical training with online tools and analytical platforms; ability to follow data handling, occupational safety, and professional ethics requirements. Prior professional experience is not mandatory.
Training format
Competence-based vocational training delivered through classroom theory, supervised practical workshops, guided exercises, analytical tasks, live optimisation simulations, project work, and formal assessment.