Information Technology & Digital Professions
The Digital Marketing Specialist programme is a structured professional vocational training programme designed in accordance with professional standards, workplace procedures, and real industry practice in digital communications and promotion. The programme develops practical professional competence, analytical judgement, content planning ability, campaign execution skills, and safe and ethical working practices through progressive training blocks. It includes classroom-based theory, supervised practical work, guided technical tasks, and formal assessment, and is documented in a format suitable for institutional use, quality assurance, and external or international verification through published programme information.
Individuals seeking formal vocational qualification and documented competence in digital marketing and online promotion.
Practitioners with practical experience who want to systematise skills, close competence gaps, and validate professional capability through structured training and assessment.
Employees of companies, agencies, and service providers who require documented proof of competence for career development, compliance, client service, or professional progression.
Apply workplace procedures, ethical standards, and data protection requirements in digital marketing activities.
Interpret marketing briefs, campaign objectives, audience data, and platform requirements for planned promotional activity.
Select and use appropriate digital channels, tools, and content formats according to campaign goals and target audience needs.
Plan and produce content calendars, advertising materials, and communication assets in line with brand and quality standards.
Set up, monitor, and optimise digital campaigns using performance indicators, testing results, and audience response data.
Identify underperformance, content defects, targeting errors, and communication non-conformities, and apply corrective actions.
Prepare reports, maintain campaign documentation, and present findings clearly to supervisors, colleagues, or clients.
Perform core professional tasks within the occupational scope of digital marketing in accordance with quality standards and workplace expectations.
Instructional time
Total: 480 academic hours (Theory 180, Practice 240, Independent study 40, Final assessment 20).
Issued documents
Assessment
Assessment includes continuous assessment through tests and practical tasks, evaluation of workshop and project performance, review of documentation quality, and a final practical examination aligned with programme learning outcomes.
Prerequisites
Basic literacy and numeracy, readiness for practical training, ability to follow occupational safety, data protection, and ethical communication requirements; prior professional experience is not mandatory.
Training format
Competence-based vocational training delivered through classroom theory, supervised practical workshops, guided exercises, technical tasks, campaign simulations, analytical assignments, and formal assessment.